Challenge

A nonprofit organization supporting premature babies wanted to reconnect with former supporters and increase recurring donor participation.

The organization had a large database of previous donors but lacked the internal resources required to personally contact each supporter and understand their current willingness to contribute.

Our Approach

We launched a donor reactivation campaign focused entirely on telephone outreach. Our team:

* Contacted former donors individually

* Updated donor information

* Collected feedback from supporters

* Identified donors interested in resuming support

* Documented reasons for donor attrition

* Flagged contacts for future follow-up campaigns

The campaign began with one fundraising agent and later expanded to a three-person team as outreach volume increased.

During the campaign we:

* Worked through a database of 8,738 contacts

* Completed 10,982 outbound calls

* Secured 2,884 renewed recurring donor commitments

* Generated valuable donor feedback and segmentation data

In addition to recovering recurring donors, the organization gained deeper insight into supporter behavior, communication preferences, and future fundraising opportunities.

Results

Key Learnings

The most challenging aspect of the campaign was reconnecting with individuals who had not interacted with the organization for an extended period of time.

Many supporters were no longer reachable, had changed contact information, or required multiple touchpoints before making a decision.

However, personal conversations proved highly effective in rebuilding trust and understanding donor motivations. The campaign demonstrated that many former donors are willing to support a cause again when approached in a personal and meaningful way.